WHO THE SALES PERFORMANCE LAB IS FOR...
This is for salespeople who already know the basics of selling, but struggle with the mental side of the game and consistent execution. If you’re tired of the emotional rollercoaster of good months and bad months, the Sales Performance Lab is built for you.
You might be:
- A B2B account executive or SDR
- An insurance producer
- A commercial real estate producer
- A SaaS, tech, or professional services rep
If your income is tied to your ability to create and close opportunities, you’re in the right place.
- Sales reps who want to handle pressure, rejection, and slow pipelines without falling apart
- Sellers who are tired of “motivation highs” that fade after a few days
- Reps who want a simple, sustainable way to stay consistent with outreach and follow-up
- Ambitious salespeople who want live coaching on both their mindset and their deals
WHAT YOU'LL GET FROM THE LAB:
The Sales Performance Lab is not another script library or one-time course. It’s an ongoing performance coaching membership where you build the inner game and daily habits that keep you selling, even when things get tough.
By joining, you will:
- Build the mental toughness to handle rejection, pressure, and slow months without losing your edge
- Learn simple, repeatable sales actions you can execute even on your worst days
- Get live coaching on your calls, emails, and live deals so you’re never stuck alone
- Create your own “slump-proof” routines so you bounce back faster when things go sideways
- Feel calmer, more confident, and more in control of your pipeline and performance
HOW THE SALES PERFORMANCE LAB WORKS:
Simple structure, high repetition, real-world application.
Item 1: Weekly Performance Coaching Sessions
- 1 live group coaching session per week (about 60 minutes)
- Short mental toughness principle, practical sales training, and live Q&A / deal clinics
- Clear “playbook install” every week: one simple routine, script, or habit to implement before the next session
Item 2: Monthly Mental Toughness Deep Dive
- Once a month, a 90-minute deep dive focused on the mental game of selling
- First topic:Â Slump-Proofing Your Mindset
- You’ll walk away with a personal early-warning system, a 15-minute reset routine, and a minimum viable sales day plan
Item 3: Focus on Implementation
- Join live from anywhere, designed to fit into a busy sales schedule.
- Each call ends with a specific action to take into your pipeline that week
HOW THIS IS DIFFERENT FROM EVERY OTHER SALES TRAINING:
Most sales programs focus on scripts, templates, and tactics. Those matter, but they fall apart when your mindset isn’t right. The Sales Performance Lab combines mental toughness coaching with clear sales execution so you can perform under pressure, not just when things are easy.
A pro-level performance league for sales professionals
Train like a pro. Perform like an elite producer.
The Sales Performance Lab is a professional-grade sales performance league where:
- You study game film
- You practice weekly
- You train your mindset under pressure
- You install discipline before motivation
This is not motivation.
This is performance conditioning.
- Mindset is the starting point, not an add-on -Â Every session begins with a clear mental toughness principle: handling rejection, managing pressure, staying composed on big calls, or resetting after a bad day.
- Skills you can use on your worst days -Â We focus on a small set of simple, high-impact behaviors: prospecting rhythms, clean discovery, honest follow-up, and confident objection handling. No complicated frameworks that fall apart in the real world.
- Live deal and mindset coaching -Â You bring live deals, slumps, and tough situations with managers or customers. We coach both your strategy and your inner game in real time so you walk away with exact next steps.
Matt Phillips
is a Sales & Mental Toughness Coach who helps salespeople and sales teams perform under pressure and win consistently.
He has:
- Helped one organization triple organic revenue growth
- Helped another move from bottom of the revenue rankings to #1 in 5 months
- Helped one individual producer increase revenue by 40%
Matt has studied performance inside professional sports environments, then applied those elite conditioning principles to sales. His core belief:
Performance is trained. Standards drive outcomes.
In the Sales Performance Lab, Matt combines mental toughness coaching with practical sales execution so reps don’t just learn what to do, they become the kind of performers who actually do it.
AND HERE'S THE PART THAT NO ONE TALKS ABOUT...
Sometimes you don’t want to talk to your boss.
There are weeks when:
- Your confidence is shaky
- You’re behind on numbers
- You’re avoiding certain calls
- You’re mentally off
And the last person you want to admit that to is your manager.
But you still need:
- Accountability
- Standards
- Someone to talk to!!
That’s where the Sales Performance Lab comes in.
You get:
- External accountability without internal politics
- A place to admit where you’re slipping
- Coaching and clear next steps without it touching your compensation
- A way to fix execution issues before they turn into a meeting
This isn’t therapy.
It’s structured performance pressure.
WHAT'S INCLUDED WHEN YOU JOIN:
- Weekly live Sales Performance Lab group coaching sessions (about 60 minutes)
- A clear “playbook install” each week: one focused behavior, script, or routine to apply immediately
- Monthly 90-minute Mental Toughness Deep Dive
- Live deal and mindset coaching in every call
- Practical worksheets and prompts you can use during your workday
- The chance to train alongside other serious producers who care about performance and standards
FOUNDING MEMBER PRICING
Because this is the first public launch of the Sales Performance Lab, I’m opening a limited number of founding member spots at a reduced rate.
And if you don’t feel more confident and in control of your sales game after the first 30 days, just cancel and don’t come back. No hard feelings.
Ready to Level Up Your Sales Performance and Mental Toughness?
If you’re serious about selling through pressure, slumps, and uncertainty without burning out, the Sales Performance Lab gives you the coaching, structure, and weekly playbooks to do it. No hype, no fluff, just focused reps on the things that actually move your number.